The former Bloomingdale’s on Mission Street is getting a major makeover with a massive public mural, This Burning World, by Mississippi Choctaw/Cherokee artist Jeffrey Gibson. Stretching 433 feet long and 66 feet high, the vinyl installation covers the building’s windows and brings a bold, colorful presence to SoMa. The mural will be unveiled February 2, 2026 and will remain on view for at least a year.

The work builds on Gibson’s 2022 video installation This Burning World, which featured footage from upstate New York and the Bay Area. Stills from the original piece are reimagined into a city-block-long tapestry that blends modernist abstraction with Indigenous patterns, creating a vibrant celebration of nature and humanity’s connection to the environment.

Installation is already underway with a team using lifts and scaffolds, turning the former retail facade into a dynamic public artwork. The mural is part of ICA San Francisco’s push to operate as a nomadic institution, adding another colorful stop to the city’s growing collection of large-scale public art.

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